What We Do

Brand Health Tracking
U & A / Market Segmentation
Customer / Employee satisfaction
Sensory Research /Product Optimization
Concept Test/ Product Test/ Packaging Test
Car Clinics
Census
Mystery Shopping
Pricing Study

Industries/ Sectors we cover

Markets We Cover In Africa

Single point for multi-country studies

Our business systems are designed to support multi-country research projects.
Anything from 1 to 30+ African countries executed simultaneously

We Cover All 9 Provinces of South Africa

We cover all 9 provinces of South Africa, including rural areas

We have minimum teams of 10 Interviewers and 1 supervisor per province, and we have capacity to beef up the teams, if & when necessary.
In each of the 3 main metros (JHB, CPT & DBN), we have over 20 interviewers and at least 3 Supervisors on standby.

Approches We Use

House-to-House Interviews
Street Intercept Interviews
Exit Interviews
Central Location Interviews
In-Venue Interviews
Online interviews

Sampling Methods We Use

Pure stratified random sampling
Quota sampling
Snowballing/Referral
Convinience sampling
Lists/Respondent databases
etc

How We Work in Africa

We are regionally networked

REGIONAL STRATEGIC PARTNERS: We execute fieldwork via a strong set of handpicked Strategic Partners in each individual Market, i.e. Our partners are Independent Research Consultants who cover their home territory only and thus can confidently speak the local language(s) and are well informed about their surroundings.
PROCEEDURES & PROTOCOLS: From questionnaire design right through to clean data-file or final report delivery, we have firmly established working procedures and protocols that result in high quality deliverables.

Quantitative: ARC Roles & Deliverables

Research brief interrogation to crystalize on client expectations
Assist in data collection tools development or customization
Questionnaire scripting / programming, where & when needed
Assist with sample design and sampling
Interviewer training and briefing
Data collection and quality control
Data cleaning and preparation into the desired format

Deliverables:

Clean SPSS or ASCII data file
Field Technical Report

Research brief interrogation to crystalize on client expectations
Proposal development
Data collection tools design
Questionnaire scripting
Sample design and sampling
Data collection and quality control
Data cleaning and Analysis
Report generation

Deliverables:

PowerPoint or Word Report - whichever is the preferred format
Clean SPSS or ASCII data file
Field Technical Report

Qualitative: ARC Roles & Deliverables

Research brief interrogation to crystalize on client expectations
Assist in discussion guide development and/or customization
Assist with sample design and sampling
Moderator training and briefing
Conducting FGDs/IDIs/TDIs and quality control
Transcription and Translation

Deliverables:

As per client requirement, we can provide either;

Un-edited Video Recordings
Detailed Transcripts
Field Technical Report

As part of our Qual Service, we also offer Transcription and Translation Services as a stand-alone service..."LOCAL IS ...LEKKER..!!!"

We have identified local independent Portuguese and French speaking translators/transcribers who will work on any transcripts from any of the following markets:

Portuguese Translators & Transcribers:
Angola, Equatorial Guinea, Guinea-Bissau and Mozambique

French Translators & Transcribers:
Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Democratic Republic of Congo, Congo, Cote d'Ivoire, Equatorial Guinea, Gabon, Guinea, Madagascar, Mali, Mauritius, Niger, Rwanda, Senegal, Seychelles, Togo and Tunisia

We believe that using the local translators and transcribers will ensure that we do not miss on the insights as these people have a good understanding of the local market dynamics and local lingo!